Meet the team
Aston
Sales director
As our founder and Sales director, Aston doesn’t guess, he executes. With six years in entrepreneurship and over three in marketing, he started with ads but saw the TikTok Shop wave before most even knew it existed.
He jumped in fast, tested everything, and built a system that turns creators into selling machines. His real strength? Building bulletproof processes that scale. He doesn’t rely on hope - he relies on data, constant testing, and real results.
Sales, marketing, inner world building; he’s done a fair bit of it all. If there’s demand for your product, Aston will find the best way to make it sell. No fluff, no wasted time - just results.
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Wes
Marketing director
Wes doesn’t just market brands, as our Marketing Director he builds them from the ground up. With years of experience in SEO, Google Ads, and brand strategy, he knows exactly how to put businesses in front of the right people at the right time. From optimizing visibility to crafting high-converting websites and branding that stands out, he makes sure every detail is dialled in for success.
Beyond the aesthetics, Wes is a systems guy. He takes messy, complicated processes and turns them into smooth, frictionless machines that drive more sales with less effort. When it comes to making brands look good and scale effortlessly, Wes is the one who gets it done.
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Bob
Sales And Strategy director
Bob is a visionary entrepreneur and the founder and CEO of Signum International Ltd, a company with 25 years’ experience, specializing in the analysis of telecoms and card payments transactions for UK providers.
Now, he’s bringing that firepower to Tokific as our advisory Sales and strategy director. Bob knows how to build relationships that really drive sales. His obsession? Innovation, big data, and making sure our customers don’t just grow - they dominate.
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Brian
Big data analyst
Brian is our advisory head of technology and big data. He doesn’t just build software, he builds solutions that drive sales. With over 25 years of experience in tech and big data, he’s Tokific’s secret weapon, turning raw market and sales numbers into actionable strategies that push brands forward.
Working alongside Bob at Signum for decades, Brian has mastered the art of using AI and analytics to predict trends, optimize performance, and maximize revenue. His attention to detail and problem-solving skills makes sure every decision is backed by data, not guesswork. When it comes to tech-driven sales growth, Brian is the guy who makes it happen.
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The Tokific people thrive on support, and having happy customers, happy creators,
and a happy team!
They are results driven, caring, passionate, knowledgeable, responsive and innovative in everything they do, using their years of combined experience to help their customers sell more products.